Image Source: PS Photography / Angela Elias. Amazon
If you (like us) can never resist a major deal, listen up: Amazon’s October Prime Day kicks off on October 7, 2025, and it’s shaping up to be one of the most epic shopping events of the year, with two full days of savings, running through October 8. After an already busy spring and summer, we thought our wallets might finally get a break. But October Prime Day is here to remind us: the fall shopping spree is just beginning. What’s more, it falls right before the holiday shopping season — that means you can grab gifts and seasonal essentials guilt-free while they’re on serious sale.
The best part? Deals span all the major categories — fashion, beauty, sex, home, fitness, and beyond — so virtually nothing is off limits. Below, we’ll break down everything you need to know about October Prime Day 2025: the dates, the standout deals, and how to make sure you’re ready to shop.
What Is Prime Day?
In short: October Prime Day is one of Amazon’s biggest sales. It’s Amazon’s precursor to Black Friday and Cyber Monday — and is even more consumer friendly because the deals span a number of categories and are available to shop on one singular site. The global savings event takes place over a two-day period and encompasses some of Amazon’s biggest deals of the season on a variety of bestselling products — like the editor-loved Jergens Sunless Tanning Mousse ($14, originally $15) and Samsung Frame TV ($1,287, originally $1,998), to name a few.
When Is October Prime Day 2025?
Amazon‘s October Prime Day 2025 is happening October 7 through 8, with the event starting at 12:01 a.m. PDT on the 7th.
When Does Prime Day End?
October Prime Day officially ends on October 8 at 11:59 p.m. PDT, which is 3:01 a.m. ET for people on the East Coast. But the deals aren’t completely over at that time. Some markdowns continue hours or even days after the retail holiday passes, so be sure to check our list of deals to see which products you can still score at a deep discount.
How Much Is an Amazon Prime Membership?
With an Amazon Prime Membership, members can get access to exclusive deals come October Prime Day 2025, as well as perks like free shipping. As of right now, an Amazon Prime Membership ($15) is less than $20 per month, and the retailer also offers a 30-day free trial for new users. For full guidance, check out our story on how to sign up for Amazon Prime to get the best deals during this massive sale.
What Deals Can You Expect at October Prime Day 2025?
New this year, Amazon is introducing “Today’s Big Deals” themed daily drops featuring some of the hottest offers of Prime Day, exclusively for Prime members. These limited-time steals include deep discounts on major brands like Samsung, Kiehl’s, and Levi’s, and they launch right at midnight PDT each day during the event. With new deals dropping as often as every five minutes during select times, it’s worth checking in frequently to catch the best of what’s being offered — before it’s gone.
We are already seeing can’t-miss markdowns on items that span a range of categories. Get a head start shopping our fave deals below.
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste ($13, originally $15)
Utopia Bedding Full Sheet Set ($23, originally $25)
HiLife Clothing Steamer ($30, originally $46)
Vital Proteins Collagen Peptides Powder ($43, originally $51)
Cosy Companions Hair Dryer ($52, originally $81)
Apple Airtags ($75, originally $99)
Ninja Creami ($200, originally $230)
Dyson Ball Animal 3 Upright Vacuum ($415, originally $450)
— Additional reporting by Kyley Warren
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
Kyley Warren is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on PS Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.